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For the client’s brand, Brightly, I revamped its visual identity, including typography, imagery, patterns, and layout. I elevated the company’s website and social media presence by bringing a more modern and friendly approach to the brand’s image. I also designed print and digital materials aligned with the updated visual identity, such as website banners, social media graphics, email icons, and mug decals. Brightly’s background is about being a digital membership company that values people ages 50 and up as they start a new chapter in their lives, and it’s the beginning of a second life where they can start a new career, learn a new skill, or travel to exciting countries. Brightly offers members tools, benefits, and inspirational content to live their best lives.