Experian Health

Experian Health is a business unit that can transform healthcare data into bettering their patient’s experience. With data insights, they can help create a stronger relationship between the healthcare provider and patient. Experian Health can assist healthcare providers so they can better understand their patient’s needs and preferences. I developed a new art direction for their social media platforms, such as LinkedIn, Twitter, and a social blog on Experian’s website. The challenge was to create a design template that represents Experian’s use of data and technology. I wanted the design to represent that technological aspect while staying within their brand guidelines. These designs portray a unique and mixture of color stylizations within Experian’s primary colors. Their primary colors are blue, purple, raspberry, and pink. I colored these designs to represent their four product bundles which are Identity Management (blue), Patient Engagement (purple), Revenue Cycle Management (raspberry), and Care Management (pink). These product bundles are for clients who want to create better solutions for their patients and businesses.

Research

Social Media Posts

I was also responsible for creating digital white papers, desktop wallpapers, web assets, and animations for Experian Health. I designed a digital white paper that informs organizations on today’s healthcare consumers. It portrays a new perspective for organizations since the COVID-19 pandemic transformed the entire healthcare system. This white paper represents one of the four product bundles, which is Identity Management. I have also designed a new desktop wallpaper while using their existing brand colors and shape elements. You will find the new wallpaper on their login webpage within Experian Health’s website. I have created multiple web assets as clickable icons for their website, and these designs also represent the four product bundles.

There is also an animation I created that incorporates Experian Health’s logo and mission statement.
It has its brand colors and style effects for an event held at Topgolf in Las Vegas. You will find this animation on a large TV screen during their event at Topgolf.

Digital White Paper

Web Assets

Experian Health's Animation

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