iHeartMedia

iHeartMedia is the largest audio company in the United States, owning 858 radio stations. They offer radio, podcasts, digital content, and live music to connect audiences through the power of audio. I designed branding and marketing materials for iHeartRadio to promote live events, radio stations, artists’ music, and podcasts. At the client’s request, I rebranded a Spanish contemporary radio station called Latino Hits, which was renamed Beso. I designed a new logo using vibrant and warm colors to capture the energy of Latin music. I also paired it with a script font to reflect the rhythm and essence of today’s youth. The new visual identity was extended across iHeartRadio’s app, website, and streaming services, enhancing the station’s identity and connection with its audience.

Research

Original Logo

I developed a new logo for the radio station called Songs of the Summer Radio, creating a colorful visual identity that represents the playful and lively energy of summer music. Later, the logo was extended into an illustrative playlist cover, Songs of the Summer 2022, with graphics designed for social media platforms and iHeartRadio’s website to support the station’s seasonal launch. For the Mind the Business podcast, which shares conversations about entrepreneurship, I worked within the existing brand identity to design social media and digital screen graphics promoting their live podcast event at the iHeartRadio Theater in Los Angeles.

Each year, iHeartRadio presents a range of music festivals, award shows, and podcast events for fans across each city. For these events, I worked within existing brand kits to design print and digital materials such as large-scaled billboards, directional signage, stickers, step-and-repeat backdrops, social media content, and website graphics. Throughout the years, I've maintained brand consistency across platforms and event spaces, contributing to successful festival launches and enhancing fan experiences.

↑Back to Top